Michelle Manire Fowle
Michelle began her career in marketing selling mortgages for her mother’s loan company. Her mom thought it would help Michelle overcome her shyness, and it worked: within a year she became the company’s top-selling broker. She was 14.
A few years later, a now-very-outgoing Michelle was celebrating her bachelor’s degree (marketing, naturally) and discovering what would prove to be a trademark ability to do the impossible. Case in point, her first job: When the advertising director of a local newspaper said she had no positions available, Michelle simply offered to create her own. If she didn’t pay for herself within a month, she proposed, she could fire her. Michelle not only surpassed all expectations, she quickly secured a reputation as the person who could “create something from nothing.” And that’s exactly what she did at her next job.
In 1998, she accepted a position – one created especially for her – with Time Warner Cable to boost their local advertising revenue. Equipped only with a desk, a phone and a blank contact list, she built sales from $0 to over $1,000,000 in less than a year.
In 2001, Michelle left Time Warner Cable to partner with a one-time client to form Pinnacle Advertising, LLC. Under Michelle’s leadership as president and sales director, Pinnacle Advertising has successfully doubled sales revenue year after year. Her expertise in building brands, strategic approach, in-depth knowledge of the creative genre and powerful grasp of new media have helped her clients stand out in a crowded market. By exploring less-traditional avenues of marketing and inventing new approaches to branding, Michelle has created impressive success for her clients and herself.
Out of Pinnacle Advertising’s unprecedented success emerged Michelle’s next venture: Manire. Much like its creator, this unlike-any-other firm offers an entirely inventive and unmistakably original approach to strategic marketing and communications. Her focus is on where people are going, not where they’ve been. She knows how to blend traditional forms of media with new age, interactive and free media that gets people talking.
Michelle’s strategic and customized approaches has lead to numerous speaking engagements on marketing, sales, and people development, and to over 10 years of work with Women in Cable Telecommunications (WICT), serving as WICT’s president in 2004 and tripling the organization’s membership that year. A Los Angeles native, Michelle resides in Los Angeles with her husband Andy, their two Labrador Retrievers and cat who thinks she is a dog.
Learn more about Michelle on LinkedIn